Benfield ReMetrics

Benfield led their industry in the development of analytical software for the reinsurance industry and wanted to highlight this capability. We created a series of advertisements driving home a powerful theme: “The point is …” filling in the last word with a characteristic such as “innovation.” We augmented the theme line/head line by an arrow graphic to fulfill the parent’s logo requirement. The campaign graphics were a show stopper at their annual industry trade show.