Purolite manufactures the most extensive range of ion exchange resins of any manufacturer, covering the full scope of technology platforms, functionality as well as different resin structures. They asked us to produce several ads based on a campaign we designed for their corporate trade show exhibit. We utilized these powerful images and copy to create two compelling ads. One is more general in nature to be used in a wide variety of publications, the other specifically addresses their product lines in the Biodiesel industry.